ARKL Marketing LTD to Launch Wager Media
Wager Media is a performance-led media buying team within ARKL Marketing LTD, specialising in betting customer acquisition across the Google Play Store and Apple App Store.
Our focus is on driving high-intent users into sportsbook and casino apps, then optimising funnels to convert them into long-term depositing players.
Unlike many traditional media agencies that charge on fixed fees, CPM or CPC models, we work primarily on Cost Per Acquisition (CPA), meaning operators only pay when a clearly defined action is completed, such as a first-time deposit or qualifying bet. This approach aligns marketing spend directly with real performance, making it ideal for betting brands that prioritise measurable ROI over vanity metrics such as impressions alone.
In iGaming, the CPA model has become a core commission structure because it ties cost directly to customer acquisition, reducing risk for operators and providing more predictable unit economics for growth. At Wager Media, we embrace this model not as an add-on but as the foundation of our commercial strategy, reflecting our confidence in our ability to deliver quality new players at scale.
Our team combines deep experience in app-focused performance marketing, user acquisition strategy, and data-driven optimisation to win competitive placements in the app stores and across high-intent traffic sources. By leveraging advanced attribution, audience segmentation, and continuous testing, we work to lower effective CPAs over time while protecting player value, retention, and compliance.
Where many agencies are reluctant to move away from retainers or impression-based buys, we are confident enough in our results to put CPA at the centre of our offering, sharing risk and upside with our partners. This confidence is underpinned by years of running campaigns in mature, highly regulated betting markets, where precision targeting and robust measurement are essential to sustainable acquisition.
For operators, this means a transparent, outcome-based relationship where each new customer has a clearly defined cost and a clear path to profit. For us, it creates a framework where success is mutual: we only win when our partners grow.